Competitive Analysis

Become Agile with a Marketing Audit

Your business works like a sprinter: mindful of economy of movement

 Are you ready to thrive?

MARKETING AUDIT

A marketing audit gives your business a focused competitive analysis insight. Find out what actions give you the best return on investment, see neglected opportunities and content gaps that resonate within your market.  Get ahead of the pack.

Now picture your business as this sprinter, its sole purpose to build itself faster than the competition and maintain peak performance. Through the application of trackable data, we screen your brand’s online presence, generating regular reports and regularly implementing and updating your marketing strategy to ensure optimal engagement and maximize conversions. We have one thing in mind: your future.

SEARCH TERM

A search term is a key consideration for any marketing strategy, as successful brand promotion requires calculated and clairvoyant presentation at the right moment. Think of a waiter anticipating your thoughts and recommending dishes accordingly.

Search engines work similarly, suggesting content to match a search term and–if your webpages are crafted wisely–can promote your website, pushing you above the competition.

The secret lies in knowing what  search term to focus on for search engine optimization.  We track and measure top performing and underperforming keywords for SEO and SEM initiatives such as Google Adwords, Facebook ads, Instagram and Twitter hashtags.

We uncover and boost neglected search terms for optimum performance and conversion for search engine optimization and Search engine marketing initiatives.

CONTENT Analysis

Content Analysis is akin to carrying a conversation. As children, we learn to think before speaking, creating a connection between thought and speech that has us constantly evaluating language before, during and after the speaking process.

A similar approach serves content analysis, which must be screened regularly for engagement, quality and relevance. We conduct a full content analysis to determine what types of content are resonating with the target  audience, suggesting modifications to optimize your engagement and reach.

TARGET YOUR AUDIENCE

Competitive Analysis

We examine your search term keywords and content analysis strategies towards your website and presence on twitter, facebook and instagram to determine which content works best for your brand online.

Content Analysis 

We review your instagram, facebook, twitter and website, determining which social platforms and blog posts are most engaging with your target audience.

Your Brand View Across Social Media Channels

We perform a thorough analysis on each of your social media channels, giving you a clearer understanding of where your brand sits.
We audit your social media streams, generating overview reports for Facebook, Instagram, Youtube and Twitter based on:

  1. Sentiment
  2. Emotions
  3. Channels
  4. Timing

Braintrvst provides detailed Target Market Analysis Reports on the following:

  1. Keywords
  2. Content (Blog, Images, Video, Audio)
  3. Sites
  4. Network Analysis 
  5. Influencers
  6. Locations
  7. Data Clusters (Gender, Age and Trends)

How Data is Influencing Global Culture

Data: numbers, words, bytes. The term conjures many images in the mind. We interact with data in many meaningful ways, yet we overlook the real impact of this relationship. Data has entwined itself...

Marketing Audit Guide

"Give me six hours to chop down a tree and I will spend the first four sharpening the axe." A Marketing Audit requires you to assess your efforts and determine if they are generating the returns you...

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MARKETING AUDIT SERVICES SUMMARY:

Social Media Analysis

We gather collective intelligence across social media platforms, giving you powerful insights on your target audiences across different datasets.

Search Term

We track and measure top performing and underperforming search terms for SEO and SEM initiatives, uncovering neglected keywords that require boosting for optimum performance and maximum conversion.

Content Analysis

We determine what type of content is resonating with your target audience.  By determining the gaps in content we discover the best way to engage your marketplace based on trends, topics and region.